1. Collection and Use of Personal Information

When you use FROSTPEAK LIMITED mall services, we may ask you to provide personal information. FROSTPEAK LIMITED will use this information in accordance with this privacy policy. You are not obliged to provide the personal information we request; however, in many cases, if you choose not to do so, we may be unable to provide our products or services to you, or to respond to any issues you may experience.

The following sets out types of personal information that FROSTPEAK LIMITED may collect, together with examples of how we use such information:

2. What Personal Information We Collect

When you create an account, purchase products, download software updates, or contact us, we may collect a range of information including your name, postal address, telephone number, email address, contact preferences and other relevant details.

When you use the FROSTPEAK LIMITED mall to purchase goods or gift cards, we may collect information relating to your intended recipients, such as name, postal address, email address and telephone number. FROSTPEAK LIMITED will use this information to fulfil your order, provide relevant products or services, and for anti-fraud purposes.

In certain jurisdictions, in order to comply with legal requirements, we may require users to provide government‑issued identification. This only applies in limited circumstances, such as customs declarations.

3. How We Use Your Personal Information

We may send you updates about new product releases, software updates and upcoming events. If you no longer wish to receive such communications, you may opt out at any time by updating your preferences.

We may use your personal information (such as your email address or telephone number) to verify and confirm user identity.

We may use personal information to send important notifications, including order and purchase-related information. As such information is essential to our relationship with you, you cannot opt out of receiving these communications.

We also use personal information for internal purposes including auditing, data analysis and research to improve FROSTPEAK LIMITED’s products, services and customer communications.

4. Collection and Use of Non‑Personal Information

We also collect and use data that does not, on its own, directly identify a specific individual. We may collect, use, transfer and disclose non‑personal information for any lawful purpose. Below are examples of non‑personal information we may collect and how we use it.

We collect information such as occupation, language, postcode, area code, unique device identifier, referring URL, location and time zone where our services are used, so we can better understand customer behaviour and improve our products, services and advertising.

We collect information relating to customer activity on our website. We may compile this information to provide more useful insights to customers and to understand which parts of our website, products and services are of most interest. For the purposes of this privacy policy, aggregated data is treated as non‑personal information.

We may collect and store detailed information about how you use our services, including search queries. This information may be used to improve our service results and make them more relevant. Such information generally does not include your IP address, except in limited cases where it is necessary to maintain the quality of our internet‑based services.

5. Cookies and Other Technologies

FROSTPEAK LIMITED’s website, emails and advertisements may use cookies and similar technologies such as pixel tags and web beacons. These tools help us better understand user behaviour, identify which sections of our website are visited, measure the effectiveness of advertisements and online searches, and improve our services accordingly. We treat information collected via cookies and similar technologies as non‑personal information. However, if local law treats IP addresses or similar identifiers as personal information, we will also treat those identifiers as personal information. For the purposes of this privacy policy, where non‑personal information is combined with personal information, the combined data will be treated as personal information.

Like most internet services, we automatically collect certain information and store it in log files. This includes IP address, browser type and language, operating system, date and time stamps, and related data.

We use this information to understand and analyse trends, administer the website, monitor user behaviour, improve our products and services, and gather broad demographic information about our user base. FROSTPEAK LIMITED may use this information in our marketing and advertising services.

Pixel tags allow us to send emails in a readable format and to confirm whether an email has been opened. We may use this information to reduce or cease sending emails to customers who no longer wish to receive them.

6. Further Disclosures and Protection of Information

FROSTPEAK LIMITED may disclose your personal information as required by law, legal process, litigation, or requests from public and governmental authorities within or outside your country of residence. We may also disclose information about you if we determine that disclosure is necessary or appropriate to protect national security, enforce the law, or address other important public interests.

We may disclose your information if we reasonably believe it is necessary to enforce our terms and conditions or to protect our operations or users. In the event of a reorganisation, merger or sale, we may transfer all personal information we collect to the relevant third party.

FROSTPEAK LIMITED takes the protection of personal information seriously. We use encryption technologies such as Transport Layer Security (TLS) to protect your personal information during transmission. When storing your personal data, we use computer systems with restricted access, housed in facilities protected by physical security measures. Your account password is stored in encrypted form, including where we use third‑party storage services.

7. Privacy Concerns

If you have any questions or concerns regarding FROSTPEAK LIMITED’s privacy policy or data processing activities, or wish to make a complaint about a potential breach of applicable data protection laws, please contact us.

When we receive privacy enquiries or access/erasure requests, we will verify and classify your query and aim to resolve your specific concerns. If your query raises complex issues, we may ask for additional information. We will respond to all valid enquiries. If you are unsatisfied with our response, you may refer your complaint to the relevant data protection authority in your jurisdiction. We can provide information about applicable complaint channels upon request.

FROSTPEAK LIMITED may update this privacy policy from time to time. If we make material changes, we will post a notice and the updated policy on our website.